Why It Matters and How to Prepare for the Best Sale of the Year

The 2025 Nordstrom Anniversary Sale preview is officially live today and I am ready to dive in. If you’ve been around for a while, you know how much I love covering this sale. It’s one of my favorite events of the year. Every summer, Nordstrom drops brand new fall arrivals at discounted prices before they go back up in August.

It’s the perfect opportunity to refresh your closet with pieces you’ll actually wear. I focus on fall staples — sweaters, boots, shoes, jackets, coats, pants, and blouses. This isn’t about grabbing random sale items. It’s about building a wardrobe you’re excited to wear as soon as the temps drop.

I’ll be updating the blog and LTK app with all of my top picks throughout the next few weeks, so stay tuned. In the meantime, this blog post covers key dates and how to prepare for this exciting summer sale!

Important Dates

Preview access begins June 26 at 12 PM ET
You can start browsing the full sale soon. I’ll be updating my favorites in the LTK app starting today.

Early Access runs from July 8 to July 11
This window is for Nordstrom cardholders only. If you have Icon, Ambassador, or Influencer status, you’ll be able to shop first.

Public Access starts July 12 and ends August 3
Everyone can shop at this point, but just know that popular sizes and styles tend to sell out early.

If you don’t have a Nordstrom card but want to shop early, now’s the time to apply.

Why This Sale Is Worth It

This is one of the only sales that features new arrivals instead of last season’s leftovers. That’s why it’s a big deal. You get a first look at fall while saving on the pieces you’re probably going to buy anyway.

Every year, I focus on helping you find high-quality staples that you’ll wear nonstop. These are the categories I always pay attention to:

• Cozy sweaters and layering cardigans
• Boots and fall shoes
• Structured coats and jackets
• Denim and tailored pants
• Blouses that can transition from day to night

My style is all about mixing elevated basics with on-trend silhouettes, and this sale is the best way to get those pieces for less.

Brands I’ll Be Covering

One of my go-to brands during the Anniversary Sale is Open Edit. Their pieces are affordable, elevated, and always on point. I’ll be curating a full list of my Open Edit favorites both here on the blog and in the LTK app.

I’m also keeping an eye on Sam Edelman, especially for boots and shoes. I’ve scored some of my most-worn fall shoes from this brand during past sales, and I can’t wait to see what styles are included this year.

It’ll be interesting to watch which brands have momentum this season. The retail space is definitely shifting. I’m curious to see if names like Barefoot Dreams and Spanx still dominate or if we’ll see some new players rise to the top.

How to Get Ready

Clean out your closet
Get rid of anything you didn’t wear last fall. This helps you shop with clarity and avoid impulse buys.

Make a wishlist
Start saving your favorite pieces now. The preview is live, so this is the time to get organized and stay focused.

Set a budget
The sale is fun, but it adds up. Be realistic with what you want to spend and prioritize staples you’ll actually reach for.

Follow me in the LTK app
This is where I’ll be sharing everything in real time. Outfit ideas, restocks, styled looks, and easy links to shop. Follow me @mrsprofresh to stay updated the second I post something new.

If you have early access, check out quickly
Best sellers go fast. I always say it’s better to order and return than to wait and miss out.

Final Thoughts

The 2025 Nordstrom Anniversary Sale is here and I am so excited to share what I find! This sale is about more than good deals. It’s about refreshing your wardrobe with pieces that make you feel polished and pulled together without having to pay full price later.

Whether you’re shopping for your first pair of fall boots or building out a capsule wardrobe for the season, I’ve got you. I’ll be updating the blog and LTK app all throughout the sale so you don’t have to sift through hundreds of pages on your own.

Go browse the preview, make that wish list, and let’s get into it.

tap the image above to follow me on LTK!